Established in 1962 as a commodity trading business house, Yunus Brothers has since transformed into one of the largest industrial conglomerates and export houses in Pakistan. With the aim to achieve growth, capacity-building and maximizing returns in the medium and long term – YBG has made diversified investments in cement, textile, chemicals, construction, real estate and energy.

YBG with an annual turnover of $1.6 billion is poised to showcase Pakistan as an attractive destination for foreign investors. Whilst maximizing returns for our stakeholders through professional integrity and sustainable growth, YBG is excited to play a part in redefining the contours of Pakistan’s economy while upholding the guiding principles of trust, integrity and transparency.

VISION

VISION

We envision to be leader in the fields in which we operate by way of horizontal and vertical expansion as well as identifying and capitalizing on new opportunities. We are always working on building our reputation to remain a premier business group. Our continuous commitment to our social responsibility initiative is one of the key principles of the group.

MISSION

MISSION

We are committed to elevate our standards of performance in fields we operate. We continuously identify and relentlessly pursue new prospects towards a future of exciting possibilities. We remain steadfast in our resolve for an environment friendly approach of sustainable development that would have a positive impact on the planet, for the benefit of our people as well as the world around us.

CORE VALUES

CORE VALUES

Strong core values and a clear mindset of unifying behaviors provide a solid foundation for YBG’s culture and define our character. Our values define who we are, how we work, what we believe in and what we stand for.

  • Integrity

    One of our enduring values is being ethically unyielding, honest and inspiring trust by saying what we mean, matching our behaviors to our words and taking responsibility for our actions. Our impeccable integrity strengthens our unquestionable character and upholding the finest traditions of best business practice. We act in a way that protects and enhances our image and reputation.

  • Innovation

    Innovation is about building a stronger and more capable organization. Placing value on innovation is a testament of aspiration and bringing about change by infusing new ideas for doing things differently. Adopting this core value creates an environment that promotes a healthy competition and encourages out-of-the-box-solution for every problem.

  • People

    The very essence of our success is our people who are our key assets. We treat our employees, our clients and stakeholders with professionalism, dignity, respect and encourage people to make a positive contribution and be innovative. We aim to provide our people proper tools and promote an environment that allows them to excel.

  • Professionalism

    We exercise high levels of professionalism and excellence in our work and use the most appropriate skills and competencies, to continuously learn and improve our performance. We deliver tangible results and high-quality services and products to our clients.

  • Passion

    What drives us can best be summed up by passion. We are passionate about what we believe in and what we do. Genuinely caring about people and an unqualified commitment to do the right thing – it’s passion that holds our standards high. It is this passion that is the bedrock of our success.